Dunkin’ is an American Icon. And nowhere flies the Dunkin’ flag more proudly than the Northeast. Challenged to visually express the business vision of being the most loved on-the-go coffee brand, we set about repositioning Dunkin’ with a fresh identity system, TOV, social content and in-store experiences; all while landing a significant name change in culture with a national campaign. The result? Well, 3 billion impressions, 30,000+ social media mentions and “Dunkin’” as a cultural conversation. Dunkin’ achieved a rebrand that created necessary change, all while changing nothing.
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