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Disappearing Tiger

Award: Wood Pencil

Wood Pencil / Packaging Design / Consumer Packaging Design / 2018

To raise awareness of the disappearing tiger, the beer brand partnered with WWF in a six-year partnership to help stop these creatures disappearing. The iconic tiger was removed from the brand's logo, using thermochromic ink on limited edition cans to make it reappear when an ice-cold can loses it chill. The tiger disappeared from boxes, bottles and cans, painting a haunting picture of a world without tigers.

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