• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Packaging Design / Consumer / 2019

Dunkin’ is an American Icon. And nowhere flies the Dunkin’ flag more proudly than the Northeast. Challenged to visually express the business vision of being the most loved on-the-go coffee brand, we set about repositioning Dunkin’ with a fresh identity system, TOV, social content and in-store experiences; all while landing a significant name change in culture with a national campaign. The result? Well, 3 billion impressions, 30,000+ social media mentions and “Dunkin'"as a cultural conversation. Dunkin’ achieved a rebrand that created necessary change, all while changing nothing.

  • Dunkin'
  • Dunkin'

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again