An unparalleled programme deserves an unparalleled identity. Jones Knowles Ritchie created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique programme structure and the symbiotic flow of brand and culture. The agency designed a first-of-its-kind regenerative typeface and curated a dynamic colour palette to capture provocative objects and moments of our time. JKR also created a campaign using iconic brands to dramatise what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the programme as they embark on their journey.
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