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SVA Masters in Branding

Award: Graphite Pencil

Graphite Pencil / Typography / Integrated / 2020

Award: Wood Pencil

Wood Pencil / Typography / Type Design

An unparalleled program deserves an unparalleled identity. We created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique program structure and the symbiotic flow of brand and culture. We designed a first-of-its-kind regenerative typeface and curated a dynamic color palette to capture provocative objects and moments of our time. We also created a campaign using iconic brands to dramatize what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the program as they embark on their journey.

  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding
  • SVA Masters in Branding

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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