The hairstudios derive their name from Kenna’s childhood.A schoolmate celebrated his ginger hair by filling an orange shoebox with a menagerie of orange trinkets and dubbed it Kennaland.Wildly successful,an identity was needed that fully captured the duality and contradictions of fashion and comfort,quality and edge,London and New York and Kenna himself.The identity needed to speak to those who crave high quality style and care without the snooty egos and stuffy atmosphere of traditional hair salons.
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