Advanced Ice Cream Technologies, a boutique ice-cream purveyor from Mexico, came to us with dreams of sharing its artfully crafted ice-cream bars with America. Unfortunately, its name sounded more like an innovator in cold storage than an artisan iced confectionery. Our goal was to create a name, identity and design system that conveyed the unparalleled decadence of its product, creating a sense of luxury, sensuality and desire. The product was delicious; our job was to make it beautiful.
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