• Loading…


Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Small Business / 2012

Advanced Ice Cream Technologies, a boutique ice-cream purveyor from Mexico, came to us with dreams of sharing its artfully crafted ice-cream bars with America. Unfortunately, its name sounded more like an innovator in cold storage than an artisan iced confectionery. Our goal was to create a name, identity and design system that conveyed the unparalleled decadence of its product, creating a sense of luxury, sensuality and desire. The product was delicious; our job was to make it beautiful.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again