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The Ugly Truth

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Small Organisation / 2018

Ugly was the first 100% natural, fruit-infused sparkling water to market. To take its message to the masses, it adopted a approach that was every bit as bold and uncompromising as the product. The result? The Ugly Truth campaign that is both provocative and playful in tone.

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