Nakagin Capsule Tower is representative of the Metabolism architectural movement, with the building capable of adding capsules (rooms). Despite being shortlisted as a World Heritage site, the iconic structure is in danger of demolition. As part of the Nakagin preservation movement, Dentsu Inc converted business cards into a communication tool that enables a firsthand experience of the unique identity of this Metabolist structure. Depicting a different lifestyle in each capsule, they expressed the spirit of Nakagin Capsule Tower through its residents.
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