He is one of South Africa’s most passionate and respected design specialists, and the Founder of South Africa’s most awarded design studio, Grid Worldwide Branding and Design.
Nathan Reddy began giving brands meaning in 1990 at FCB. He later joined TBWA/Hunt/Lascaris as Head of Design, and was a founding member of DDB in South Africa and of TBWA/Gavin/Reddy with Louis Gavin.
He has rebranded and refreshed some of South Africa’s and the world’s most iconic brands, as well as won and judged many international and local awards. His work has been published extensively globally.
Nathan has been actively involved in the transformation and invigoration of the South African creative industry and serves on the board of the Creative Circle. He is also the Founder of the Brand Council of South Africa - formerly known as Think SA (The Design Council of South Africa).
Nathan is the driving force behind GRID’s philosophy, “The World doesn’t need another brand”. #Makeitmeansomething