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Acting Identitiy

Award: Yellow Pencil

Yellow Pencil / Typography / Printed Materials / 2020

Award: Wood Pencil

Wood Pencil / Branding / New Branding Schemes

Award: Wood Pencil

Wood Pencil / Branding / Logos

Theatre Hours is a newly opened acting school in Turkey. To create a brand identity, TBWA\Istanbul designed a system that can act. The design idea is based on the notion of becoming someone else, to reflect the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.

  • Acting Identitiy
  • Acting Identitiy
  • Acting Identitiy
  • Acting Identitiy
  • Acting Identitiy
  • Acting Identity

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