Patrick's key focus as the CEO of Re is to build creative cultures that enable highly diverse teams to design and make audacious brands and experiences. Brands that inspire provocation and cultural impact – brands that ultimately deliver sustainable long term growth for their underlying businesses. Since founding the business in 2009, Patrick has led the global vision and growth of the Re Group for the M&C Saatchi Network including two studios in Sydney (Re Sydney and Yes Agency), Re London (EMEA) and the soon to be launched Re Greater China and Re New York City.
As a design business Re's assignments stretch from non-for-profits and start-ups, to large-scale national and global brands. At its heart, Re believes branding starts with an intrinsic truth. Once you understand what’s true of a business, you can express that through how a brand looks, how it behaves, the broader conversations it gets involved in and the experiences that ultimately make it live and breath.
Re is a multi award-winning design business with recent wins including both wood and graphite pencils at the 2017 and 2018 D&AD Awards.
Patrick has over 20 years experience in brand consulting and brand and experience design. His experience covers a board range of categories: country/place branding, telecommunications, financial services, sporting events and codes, FMCG, community services and social justice, property development, retail, the arts and a broad range of not-for-profits.