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Future Impact Jury

  • D&AD Awards 2022

Early-stage designs and initiatives, still in research and development, that have the potential to benefit the world.

The Future Impact category is for work that’s in development and has yet to be commercially released, for example prototypes and MVPs. New product or service lines are also eligible under the same conditions. Work must have proof of concept and be commercially viable.

The top award in this category is a Future Impact Pencil and a place on the D&AD Impact Programme, which includes access to a £25,000 D&AD Impact Fund and 12 months of mentoring, training and peer support. For more on the Impact Programme please click here.

Commercially released work will only be accepted in exceptional cases, where the work has not made an impact yet and would benefit from the programme's support.

You are not permitted to enter any other Awards categories except Product Design/Prototypes, Digital Design/Beta and Side Hustle (subject to meeting their criteria).

If you enter the same work into Impact, D&AD will assess the suitability of each category and withdraw one of the projects. You will not be eligible for a refund. If you are unsure where your work fits, please contact the D&AD Awards team for guidance.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 6101 - Design

    Designs that can demonstrate the potential to create behavioural, environmental, social or policy change upon commercial release. Could be a product, digital or service design that has improved circumstances, access or quality of life.
  • 6102 - Design / Emerging Talent

    Created by those still in education or recent graduates, designs must demonstrate the potential to create behavioural, environmental, social or policy change upon commercial release. Could be a product, digital or service design that has improved circumstances, access or quality of life.
  • 6103 - Upstream Innovation

    Solutions designed to fit within a circular system upon commercial release, where an upstream innovation approach has been applied to prevent waste. For solutions that are reusable, returnable, recyclable or compostable. A fifth judging criteria applies to this subcategory: Is the design circular? The design must take an upstream innovation approach i.e. there is a genuine need for the product and it can be reused, returned, recycled or composted.
  • 6104 - Upstream Innovation / Emerging Talent

    Solutions created by those still in education or recent graduates and designed to fit within a circular system upon commercial release. Where an upstream innovation approach has been applied, to create solutions that are reusable, returnable, recyclable or compostable. A fifth judging criteria applies to this subcategory: Is the design circular? The design must take an upstream innovation approach i.e. there is a genuine need for the product and it can be reused, returned, recycled or composted.
  • 6105 - Initiative

    Acts or strategies that can demonstrate the potential to create behavioural, environmental, social or policy change upon commercial release. Includes business initiatives, community projects and service innovations.
  • 6106 - Initiative / Emerging Talent

    Created by those still in education or recent graduates, acts or strategies must demonstrate the potential to create behavioural, environmental, social or policy change upon commercial release. Includes business initiatives, community projects and service innovations.

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