The Cloudneo is the first fully recyclable high-performance running shoe. Created exclusively for the Cyclon subscription service, it is 100% circular, meaning all of its parts can be reused over and over again without creating waste. The shoe is great for the planet without compromising on performance. It's designed with athletes in mind – people who run thousands of kilometres and go through multiple shoes each year.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.