Tayo has spent almost 10 years creating user-centered products and services. She started her career as a freelancer and entrepreneur. Working with companies like Nokia Siemens, Fitbit, o2 and Alcatel Lucent before co-founding two companies including one that used behavioural economics to make mobile marketing more human.
After that, she spent 3 years at the co-creation agency C Space, where she led projects for brands like Colgate, Bupa, o2, Barclays, ESI Media, Omnicom, Swarovski and Philips working across various cities including London, Paris, Amsterdam, New York, Seoul, and Shanghai.
Tayo is currently Innovation Director at the award-winning design agency Shift, which specialises in creating products for social change.