Susan Hoffman
- United States
- Member since 2011
Susan Hoffman began her career at Wieden+Kennedy as employee No. 8, and has spent more than three decades making a lasting, unmistakable mark on the agency’s culture. While Hoffman stands only 18 inches tall, her creativity, leadership and talent are a towering presence – both in Portland, Oregon where she lives, and in the world of advertising at large.
Much like the woman herself, Hoffman’s influence on culture cannot be ignored or even reasoned with. She’s created some of W+K’s most memorable work, including one Nike spot that pretty much ruined the Beatles for everybody. She famously opened W+K London and W+K Amsterdam, and has intermittently served as ECD for the Portland, New York and Delhi offices.
Contact Susan.
D&AD Awards (64)
-
The Man Your Man Could Smell Like
- TV & Cinema Advertising
- Wieden+Kennedy Portland
- Old Spice
- TV & Cinema Advertising
- TV Commercials 21-40 seconds
- 2011
-
The Man Your Man Could Smell Like / Did You Know / Questions / Boat
- TV & Cinema Advertising
- Wieden+Kennedy Portland
- Old Spice
- TV & Cinema Advertising
- TV Commercial Campaigns
- 2011
-
Old Spice Response Campaign
- Digital Advertising
- Wieden+Kennedy Portland
- Old Spice
- Digital Advertising
- Digital Solutions & Use of Social Media
- 2011
-
The Man Your Man Could Smell Like
- Integrated & Earned Media
- Wieden+Kennedy Portland
- Old Spice
- Integrated & Earned Media
- Integrated
- 2011
-
Old Spice Response Campaign
- Writing for Advertising
- Wieden+Kennedy Portland
- Old Spice
- Writing for Advertising
- Writing for Film Advertising
- 2011
-
Tips
- TV & Cinema Crafts
- MJZ
- CareerBuilder.com
- TV & Cinema Crafts
- Direction
- 2010
-
Angry Chicken
- TV & Cinema Advertising
- Wieden+Kennedy USA
- Nike
- TV & Cinema Advertising
- Television Commercials - Up to and including 60 seconds
- 2003
-
Nike vs Opera
- TV & Cinema Advertising
- Nike Europe
- TV & Cinema Advertising
- Television Campaigns
- 1994
-
Help With The Hard Part
- Film Advertising
- Wieden+Kennedy Portland
- Weight Watchers
- Film Advertising
- TV Commercial Campaigns
- 2015
-
4th and Touchdown
- Branded Film Content & Entertainment
- Wieden+Kennedy Portland
- Old Spice
- Branded Film Content & Entertainment
- Branded Film Content & Entertainment - Online
- 2015
-
Jeff Bridges Sleeping Tapes
- Digital Marketing
- Wieden+Kennedy New York
- Squarespace
- Digital Marketing
- Integrated Digital Campaigns
- 2015
-
Nike Olympics: Find Your Greatness
- Integrated & Earned Media
- Wieden+Kennedy Portland
- Nike, David Reti
- Integrated & Earned Media
- Integrated
- 2013
-
Old Spice Response Campaign
- Digital Advertising
- Wieden+Kennedy
- Old Spice
- Digital Advertising
- Web Films
- 2011
-
Boat
- TV & Cinema Advertising
- Wieden+Kennedy Portland
- Old Spice
- TV & Cinema Advertising
- TV Commercials 1-20 seconds
- 2011
-
Tips
- TV & Cinema Advertising
- Wieden+Kennedy London
- CareerBuilder.com
- TV & Cinema Advertising
- TV Commercials 61-120 seconds
- 2010
-
The Wall
- TV & Cinema Advertising Crafts
- Nike International
- TV & Cinema Advertising Crafts
- Special Effects
- 1995
-
Nike vs Opera - Barkley of Seville
- TV & Cinema Advertising
- Nike Europe
- TV & Cinema Advertising
- up to 60 Seconds
- 1994
-
Nike Da Da Ding
- Film Advertising Crafts
- Wieden+Kennedy, Delhi
- Nike, India
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2017
-
Busy, Busy, Busy
- Film Advertising Crafts
- Biscuit Filmworks
- Samsung North America
- Film Advertising Crafts
- Direction for Film Advertising
- 2017
-
Busy, Busy, Busy
- Film Advertising Crafts
- Biscuit Filmworks
- Samsung North America
- Film Advertising Crafts
- Production Design for Film Advertising
- 2017
-
Stress Tested For Women
- Film Advertising
- Wieden + Kennedy
- Janine Miletic
- Film Advertising
- TV Commercial Campaigns
- 2017
-
Momsong
- Radio Advertising
- Wieden+Kennedy Portland
- Old Spice
- Radio Advertising
- Radio Advertising over 30 seconds
- 2015
-
Dadsong
- Film Advertising Crafts
- Wieden+Kennedy Portland
- Old Spice
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2015
-
Winner Stays
- Film Advertising Crafts
- Work Post Films
- Nike
- Film Advertising Crafts
- Editing for Film Advertising
- 2015
-
Risk Everything
- Film Advertising Crafts
- Passion Pictures
- Nike
- Film Advertising Crafts
- Animation for Film Advertising
- 2015
-
Reservation
- Film Advertising
- Wieden+Kennedy Portland
- Old Spice
- Film Advertising
- TV Commercials
- 2015
-
SouthernComfort.Com
- Branding
- Wieden+Kennedy New York
- Southern Comfort
- Branding
- Digital Brand Expression
- 2015
-
Possibilities
- Film Advertising Crafts
- MJZ
- Nike
- Film Advertising Crafts
- Direction for Film Advertising
- 2014
-
Momsong
- Film Advertising Crafts
- MJZ
- Procter & Gamble
- Film Advertising Crafts
- Production Design for Film Advertising
- 2014
-
Momsong
- Film Advertising Crafts
- MJZ
- Proctor & Gamble
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2014
-
Old Spice Muscle Music
- Digital Advertising
- Wieden+Kennedy Portland
- Procter & Gamble
- Digital Advertising
- Web Films
- 2013
-
“Dikembe Mutombo’s 4 ½ Weeks to Save the World” Video Game
- Digital Advertising
- Wieden+Kennedy Portland
- Procter & Gamble
- Digital Advertising
- Games
- 2013
-
Nike Olympics: Find Your Greatness, Jogger
- TV & Cinema Advertising
- Wieden+Kennedy Portland
- Ean Lensch, David Reti
- TV & Cinema Advertising
- TV Commercials 41-60 seconds
- 2013
-
Old Spice Muscle Music
- Film Advertising Crafts
- Morton Jankel Zander
- Proctor & Gamble
- Film Advertising Crafts
- Direction for Film Advertising
- 2013
-
Old Spice Muscle Music
- Film Advertising Crafts
- Wieden+Kennedy Portland
- Procter & Gamble
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2013
-
Old Spice - Dikembe Mutombo
- Crafts for Design
- Wieden+Kennedy Portland
- Procter & Gamble
- Crafts for Design
- Animation & Illustration for Websites & Digital Design
- 2013
-
Legacy
- Film Advertising Crafts
- Wieden+Kennedy Portland
- Levi's
- Film Advertising Crafts
- Cinematography for Film Advertising
- 2012
-
Shine
- Film Advertising Crafts
- MJZ
- Nike
- Film Advertising Crafts
- Sound Design for Film Advertising
- 2012
-
Motorcycle
- Film Advertising Crafts
- MJZ
- Proctor & Gamble
- Film Advertising Crafts
- Special Effects for Film Advertising
- 2012
-
Ready to Work
- Integrated & Earned Media
- Wieden+Kennedy Portland
- Levi Strauss & Co.
- Integrated & Earned Media
- Integrated
- 2011
-
Did You Know
- TV & Cinema Advertising
- Wieden+Kennedy Portland
- Old Spice
- TV & Cinema Advertising
- TV Commercials 1-20 seconds
- 2011
-
Bear
- TV & Cinema Advertising
- @radical.media
- Procter & Gamble
- TV & Cinema Advertising
- TV Commercials 1-20 seconds
- 2011
-
Questions
- TV & Cinema Advertising
- Wieden+Kennedy Portland
- Old Spice
- TV & Cinema Advertising
- TV Commercials 21-40 seconds
- 2011
-
To Work
- TV & Cinema Advertising
- Wieden+Kennedy Portland
- Levi Strauss & Co.
- TV & Cinema Advertising
- TV Commercials 41-60 seconds
- 2011
-
LeBron Rising
- Film Advertising Crafts
- Stimmung
- Nike
- Film Advertising Crafts
- Editing for Film Advertising
- 2011
-
Different Scents for Different Gents
- TV & Cinema Advertising
- Wieden+Kennedy London
- Old Spice
- TV & Cinema Advertising
- TV Commercials 21-40 seconds
- 2010
-
Angry Chicken / Love / Scary Cat
- TV & Cinema Advertising
- Partizan
- Nike
- TV & Cinema Advertising
- Cinema Commercials - Individual and Campaigns
- 2003
-
Angry Chicken
- TV & Cinema Advertising Crafts
- Partizan
- Nike
- TV & Cinema Advertising Crafts
- Direction
- 2003
-
Nike Air
- TV & Cinema Advertising
- Nike
- TV & Cinema Advertising
- Cinema Commercial Campaigns
- 1997
-
Nike Air
- TV & Cinema Advertising
- Nike
- TV & Cinema Advertising
- Television Commercials Television Campaigns
- 1997
-
100 Foot Hoop
- TV & Cinema Advertising
- Nike
- TV & Cinema Advertising
- Television Commercials up to 30 Seconds
- 1996
-
The Wall
- TV & Cinema Advertising Crafts
- Nike International
- TV & Cinema Advertising Crafts
- Direction
- 1995
-
Organ
- TV & Cinema Commercials
- Nike International
- TV & Cinema Commercials
- up to and including 30 Seconds
- 1995
-
Magazine Wars
- TV & Cinema Commercials
- Nike Europe
- TV & Cinema Commercials
- up to and including 30 Seconds
- 1995
-
Wave
- TV & Cinema Commercials
- Nike International
- TV & Cinema Commercials
- up to and including 30 Seconds
- 1995
-
The Wall
- TV & Cinema Commercials
- Nike Europe
- TV & Cinema Commercials
- up to and including 40 Seconds
- 1995
-
The Wall
- TV & Cinema Commercials
- Nike International
- TV & Cinema Commercials
- up to and including 60 Seconds
- 1995
-
Nike Air - 34
- Graphic Design
- Nike Europe
- Graphic Design
- individual Posters
- 1994
-
Nike Air - 23
- Graphic Design
- Nike Europe
- Graphic Design
- individual Posters
- 1994
-
Nike vs Opera - Don Quincy
- TV & Cinema Advertising
- Nike Europe
- TV & Cinema Advertising
- up to 30 Seconds
- 1994
-
Agassi Timeline
- TV & Cinema Advertising
- Nike Europe
- TV & Cinema Advertising
- up to 30 Seconds
- 1994
-
Football
- TV & Cinema Advertising
- Nike Europe
- TV & Cinema Advertising
- up to 30 Seconds
- 1994
-
An Opera by Nike
- Graphic Design
- Nike EHQ
- Graphic Design
- Poster Campaigns
- 1993
-
Bouncing TV
- Television and Cinema Advertising
- Nike Inc
- Television and Cinema Advertising
- Television Commercials up to 30 Seconds
- 1992
