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“Dikembe Mutombo’s 4 ½ Weeks to Save the World” Video Game

Award: Wood Pencil

Wood Pencil / Digital Advertising / Games / 2013

According to the Mayans, the world was going to end on 21 December 2012. In order to stop this prophecy from happening, Old Spice created an eight-bit online video game featuring the best defender of all time, NBA legend Dikembe Mutombo. With Dikembe’s help, Old Spice fans engaged in a four-and-a-half week battle against numerous evil forces based on topical and cultural news stories, in an attempt to save the world from ruin.

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