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The Man Your Man Could Smell Like / Did You Know / Questions / Boat

Award: Black Pencil

Black Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2011

‘The Man Your Man Could Smell Like’ and ‘Did You Know?’ were created to appeal to men, as well as the women in their lives who do the majority of male body wash purchasing, to show how great a man can smell when they use Old Spice body wash. ‘Questions’ and ‘Boat’ built on the success of ‘The Man Your Man Could Smell Like’. They continued the story and celebrated what’s possible when a man smells like Old Spice. ‘The Man Your Man Could Smell Like’ was also awarded a Black Pencil as a single execution in TV Commercials 21-40 Seconds. ‘Boat’ was nominated in TV Commercials 1-20 Seconds. ‘Did You Know’ was selected in TV Commercials 1-20 Seconds and ‘Questions’ was selected in TV Commercials 21-40 Seconds.

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