• Loading…

Shine

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2012

Nike Basketball’s “Basketball Never Stops” campaign celebrates a player’s true love of the game and the desire to play no matter the time or the place. The campaign included three films, and featured basketball greats LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, with Hall of Fame coach Mike Krzyzewski and entertainers Questlove and J. Cole playing among athletes and fans around the world. The campaign premiered globally on October 30, 2011, amid the NBA lockout, on the day NBA season is typically supposed to start. “Shine,” the campaigns second film, featuring LeBron James, speaks to the players who know hard work and dedication - no matter the time of day - are what the game is built on.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again