‘Find Your Greatness’ was Nike’s campaign around the London 2012 Olympics. The convention says greatness is reserved for superstars, for the ones who are participating in the big event in the chosen city. But greatness is a bit bigger than that. It’s not just in one special place; it’s not just on TV or in elite athletes. Greatness can also be found in London, Ohio and London, Norway and East London, South Africa and Little London, Jamaica and Small London, Nigeria and the London Hotel and London Road. Greatness can be found anywhere someone is trying to find it.
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