• Loading…

Momsong

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2015

For years, Old Spice has been a badge of manliness for men around the world. Experienced guys of all ages choose the brand, leaving AXE as the go-to option for immature boys. Aware of this, AXE has tried to evolve their brand and avoid being labeled juvenile. Smellcome to Manhood aimed to remove AXE as the choice for young guys who try too hard, since Old Spice is the only real choice for men.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again