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Legacy

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2012

In 2011, Levi’s created the film ‘Legacy’ for the global launch of its 'Go Forth' campaign. Serving as an inspirational salute to the forward-looking energy of the world’s youth, ‘Legacy’ conveys a powerful attitude of hope and optimism. It speaks of young people’s belief that both individuals and the greater generational collective have the ability and responsibility to change the world. With the profound words of the American writer Charles Bukowski, Levi’s calls upon all of us to make the world anew, together. Mr. Bukowski so wisely reminds us that ‘your life is your life’. Go Forth.

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