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The Man Your Man Could Smell Like

Award: Yellow Pencil

Yellow Pencil / Integrated & Earned Media / Integrated / 2011

The integrated ‘Smell Like a Man, Man’ campaign was created to spark a conversation about body wash and convince ladies that Old Spice is the only way to help their man truly smell like a man.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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