Conceived and produced by Wieden+Kennedy New York, Jeff Bridges Sleeping Tapes is a real album designed to help people fall asleep. Showcasing the power and flexibility of Squarespace, the album's website acted as its storefront, allowing people to purchase vinyl records, cassettes and digital downloads, with proceeds benefiting charity campaign No Kid Hungry. To further promote the project and the benefits of Squarespace, a tutorial video and two 30-second films featuring Jeff were released, including one Super Bowl ad that got the Squarespace name seen by over 100 million people.
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