D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Jeff Bridges Sleeping Tapes

Award: Graphite Pencil

Graphite Pencil / Digital Marketing / Integrated Digital Campaigns / 2015

Conceived and produced by Wieden+Kennedy New York, Jeff Bridges Sleeping Tapes is a real album designed to help people fall asleep. Showcasing the power and flexibility of Squarespace, the album's website acted as its storefront, allowing people to purchase vinyl records, cassettes and digital downloads, with proceeds benefiting charity campaign No Kid Hungry. To further promote the project and the benefits of Squarespace, a tutorial video and two 30-second films featuring Jeff were released, including one Super Bowl ad that got the Squarespace name seen by over 100 million people.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again