Ready to Work
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Integrated / 2011
In 2010, Levi’s was launching its new Workwear range of clothing during a time of recession in America. To highlight Levi’s pioneering spirit, the campaign brought the real, ambitious rebuilding efforts of the citizens of a rundown old steel town, Braddock, PA, to life. By rolling up its sleeves and joining in with the town’s efforts, Levi’s authentically showcased its Workwear range – worn by Braddock citizens – and showed all of us that there are pioneering frontiers to be found everywhere, no matter who we are or where we live.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.