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Dadsong

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2015

There’s a moment in life every young guy waits for: his transition into manhood. And while last year’s “Momsong” proved that moms aren’t quite ready for their precious little boys to become lady-kissing men, Old Spice knows that dads are singing a different tune. A tune called “Dadsong.” That’s the name of the spot because it’s a sequel. “Dadsong” marked Old Spice’s first-ever simultaneous global campaign launch, with the spot breaking at the same time across 11 countries. “Dadsong” is currently on track to surpass the wildly successful original, both in number of listens and total sales. Sorry, moms.

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