4th and Touchdown
4th and Touchdown
In an extension of Wieden+Kennedy Portland's popular Mandroid campaign for Old Spice, they created 4th and Touchdown, a sports talk show in which the titular Mandroid interviews NFL superstars. Every week, a comical new interview was uploaded to YouTube and promoted through NFL properties, allowing Old Spice to keep fans engaged and entertained week after week.
Awards
D&AD Pencils
Credited Pencil winners... you kept creativity alive. Now take home the proof.
Details
- Categories
- Countries
- Year
Credits
- Client
- Old Spice
