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4th and Touchdown

Award: Graphite Pencil

Graphite Pencil / Branded Film Content & Entertainment / Branded Film Content & Entertainment - Online / 2015

In an extension of Wieden+Kennedy Portland's popular Mandroid campaign for Old Spice, they created 4th and Touchdown, a sports talk show in which the titular Mandroid interviews NFL superstars. Every week, a comical new interview was uploaded to YouTube and promoted through NFL properties, allowing Old Spice to keep fans engaged and entertained week after week.

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