4th and Touchdown
Award: Graphite Pencil
Graphite Pencil / Branded Film Content & Entertainment / Branded Film Content & Entertainment - Online / 2015
In an extension of Wieden+Kennedy Portland's popular Mandroid campaign for Old Spice, they created 4th and Touchdown, a sports talk show in which the titular Mandroid interviews NFL superstars. Every week, a comical new interview was uploaded to YouTube and promoted through NFL properties, allowing Old Spice to keep fans engaged and entertained week after week.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.