For Nike's biggest ever advertising campaign, Passion Pictures were tasked with bringing Nike Football's star athletes to life in animated forms that were recognisable and caricature in equal measure. The campaign, timed to coincide with the 2014 FIFA World Cup, spanned every conceivable platform, from TV ads and interactive Google Hangouts to digital out-of-home posters and four-storey-high statues of the players. Every execution was built around the characters Passion created.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.