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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2011

This spot conveys the reawakening of the pioneer spirit in Braddock, PA. As the town's citizens start their day and go about their inspired rebuilding efforts, we see Levi's Workwear clothing being put to good use, and understand that no matter who we are or where we live, there is always work to be done to make the world a better place.

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