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Possibilities

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

The summer of 2013 marked the 25th anniversary of “Just Do It” and Nike’s founding philosophy that “if you have a body, you’re an athlete.” In celebration, Nike launched “Possibilities,” a 90-second film that tapped into both pop culture and sport culture in hopes of inspiring viewers to push their physical limits and also challenge the sporting world’s greatest athletes. The film, which features Nike athletes LeBron James, Serena Williams and Gerard Piqué, among others, delivers a simple message: the more you move, the more your limits move.

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