Old Spice’s ongoing challenge is to find new ways to engage young guys. With this effort, we partnered with Vimeo to create ‘Old Spice Muscle Music’ – the first-ever embeddable interactive player that allowed guys to play custom musical creations using Terry Crews’ muscles. The embeddable player allowed guys to post and share their muscular symphonies on a variety of social networks, including Facebook and Tumblr.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.