Press & Outdoor Jury

D&AD Awards 2021

Press and poster advertising, including work released on digital and interactive sites. Experiential outdoor work such as activations and pop-ups should be entered into the Experiential category.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

1801 - Press Adverts
Single press adverts for magazines, newspapers and online publications.
1802 - Press Campaigns
Entire press advertising campaigns for magazines, newspapers and online publications.
1803 - Press Inserts & Wraps
Publication wraps, or printed materials insterted into a publication.
1804 - Interactive Press Adverts
Press adverts that prompt interaction from the viewer. For example through physical interaction, engagement on social media, interaction with a device or repurposing the advert as a product or service.
1805 - Tactical Press Adverts
Rapid response press advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.
1806 - Poster Adverts
Single poster adverts on free format or existing sites. Includes digital sites e.g. digital billboards, adshels, or posters and unconventional sites such as vehicles, buildings, point of sale posters.
1807 - Poster Campaigns
Poster advertising campaigns on free format or existing sites. Includes digital sites e.g. digital billboards, adshels, or posters and unconventional sites such as vehicles, buildings, point of sale posters.
1808 - Interactive Poster Adverts
Poster adverts that prompt interaction from the viewer. For example through physical interaction, engagement on social media, interaction with a device or using the poster as a product or service.
1809 - Tactical Poster Adverts
Rapid response poster advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.
1810 - Innovation
Press and poster advertising that's pushing the boundaries of the medium. For example integrating new technologies or materials into an advert or a display for a unique experience.