Africa decided to show that truth has never been worth so much. To take a stand, it created a special edition of the Folha de S.Paulo Newspaper printed with the same criteria used for printing money - including security paper, a watermark with light and dark tones, elements visible to ultraviolet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing.
What did the judges have to say?
"The craft of this execution was impeccable. Again a relevant problem, a relatable issue, and the solution was to make something that had become so disposable absolutely a piece of value. What a visual delight, the detailing in this piece stayed with me."Garima Khandelwal, Chief Creative Officer, Mullen Lowe Lintas
Are you credited on this winning entry?
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