Dynamite
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns / 2021
The challenge of launching Marmite’s new chilli-flavoured limited edition, Dynamite, was to launch it in a way that didn’t just break the internet but blew it up entirely. adam&eveDDB created a campaign with a warning: ‘Love it, hate it, be careful with it’. Using special build OOH the agency created a PR story: Dynamite’s spicy kick is so explosive it’s blown its lid off . This powerful visual caused a social media fire; generating 194m impressions, £650k in earned media and selling five times more jars sold than previous limited edition launches – making it Marmite’s most successful limited edition yet.
