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Award: Wood Pencil

Wood Pencil / Press & Outdoor / Press Campaigns / 2021

ABTO is a nonprofit organisation that, among other initiatives, promotes organ donations. In Brazil, a deceased person’s family members make the final decision about organ donation.

  • Cartoons
  • Cartoons
  • Cartoons

What did the judges have to say?

"The idea is very simple and clear. So simple that I think the reason it didn't get a higher score was because the tagline wasn't necessary."

Ana Noriega, Chief Creative Officer, FCB Mexico

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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