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ABTO is a nonprofit organisation that, among other initiatives, promotes organ donations. In Brazil, a deceased person’s family members make the final decision about organ donation.

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Details

Categories
- Press & Outdoor
Countries
- Brazil
Year
- 2021

Credits

Client
- ABTO (Brazilian Organ Transplant Association)
- José Huygens Parente Garcia
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What did the judges have to say?

D&AD Jury

The idea is very simple and clear. So simple that I think the reason it didn't get a higher score was because the tagline wasn't necessary.

Ana Noriega
Chief Creative Officer
FCB Mexico

The idea is very simple and clear. So simple that I think the reason it didn't get a higher score was because the tagline wasn't necessary.

Ana Noriega
Chief Creative Officer
FCB Mexico

The idea is very simple and clear. So simple that I think the reason it didn't get a higher score was because the tagline wasn't necessary.

Ana Noriega
Chief Creative Officer
FCB Mexico

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Press & Outdoor