ABTO is a nonprofit organisation that, among other initiatives, promotes organ donations. In Brazil, a deceased person’s family members make the final decision about organ donation.
What did the judges have to say?
"The idea is very simple and clear. So simple that I think the reason it didn't get a higher score was because the tagline wasn't necessary."Ana Noriega, Chief Creative Officer, FCB Mexico
Are you credited on this winning entry?
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