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True Fashion

Award: Shortlist

Shortlist / Press & Outdoor / Tactical Poster Adverts / 2021

Models wear anything on the catwalk. But when you go backstage you see real life fashion – and Havaianas are always there. AlmapBBDO turned snapshots taken backstage at fashion weeks in New York and Paris into a global campaign. It launched on the streets of New York during the city’s fashion week, and also on billboards located in front of the most famous brands of the event.

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