• D&AD Awards 2021
    Are you a Pencil winner?
  • Are you a Pencil winner?
Submit your credits
  • My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

If It Doesn’t Fit, Donate It

Award: Graphite Pencil

Graphite Pencil / Photography / Low Budget / 2021

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Press Campaigns

The Salvation Army tasked The Odd Number with coming up with a piece of communication that encourages citizens to donate their old clothes to the over 200k homeless people living in South Africa. The challenge was overcoming the deeply entrenched cultural narrative of “it’s not my problem” and calling for action. The campaign showcases the physical effects left on the skin when one refuses to let go of old clothes - to stress the frugality of holding on to that which we have outgrown and the importance of letting go for the betterment of those less fortunate.

  • If It Doesn’t Fit, Donate It
  • If It Doesn’t Fit, Donate It
  • If It Doesn’t Fit, Donate It
  • If It Doesn’t Fit, Donate It

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again