Hidden Allergy

Almost one third of adults and 40% of children suffer from allergies, with many not knowing what they're allergic to. In the Middle East, allergies are most commonly linked to dust and pets. Novomed, an allergy specialist, wanted to help people find the root cause of their allergies. Impact BBDO created a series of visuals featuring pets blending into their surroundings to show people how the cause of their allergies isn't easy to spot and to encourage them to visit Novomed.