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For Your Consideration

Award: Graphite Pencil

Graphite Pencil / Integrated / Small Business / 2021

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Poster Campaigns

After a recession men are almost twice as likely to be rehired than women. So Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign, taking what Hollywood uses to promote movies for awards and using it to ensure that when studios are hiring, they’ll consider hiring a woman. Saatchi & Saatchi New York created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with. The campaign mobilised studios, networks and advertisers to donate hundreds of thousands of dollars to make sure women are hired.

  • For Your Consideration
  • For Your Consideration
  • For Your Consideration
  • For Your Consideration
  • For Your Consideration
  • For Your Consideration

What did the judges have to say?

"Simple and strong. The issue of rehiring should be important for after the pandemic. I think this is a campaign that is a good example for the next few years."

Marina Danjo, Creative Director, Dentsu Tokyo

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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