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Behind the Mac — Made in the UK

Award: Shortlist

Shortlist / Press & Outdoor / Tactical Poster Adverts / 2021

Behind The Mac uses black-and-white found images of people in their workspaces, and examples of their work made with a Mac. Without any VO the lyrics of the track, Imagination by Labrinth, do the job of perfectly conveying the core message of Apple’s belief in the transformative power of creativity.

  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK

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