Bolt 'Toaster'

Chevrolet’s research showed that people were reluctant to try its flagship electric car because of the perceived learning curve required to operate one. This campaign was designed to overcome that perception. By comparing the instructions for using a Chevy Bolt with simple, ordinary products everyone already knows how to use – like a toaster, a vacuum and an electric toothbrush – people could see that owning a Bolt couldn’t be simpler.