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E-Commerce Jury

  • D&AD Awards 2021

Where e-commerce is used creatively to inspire and enhance the exchange of goods and services online. Includes consumer and B2B transactions.


You can enter your work in the following subcategories.

  • 1201 - Omnichannel

    Campaigns that take a multichannel approach to give a seamless product and purchasing experience, whether shopping on a mobile, a laptop or in-store.
  • 1202 - Acquisition & Retention

    Advertising that uses creative e-commerce to retain existing customers, attract new customers, and increase customer activity. For example through loyalty programmes, benefit schemes, intercepting the shopping cycle etc.
  • 1203 - Customer Journey

    E-commerce solutions that offer a complete and consistent customer journey, from brand awareness through to delivery. Includes applications that facilitate the experience such as shop assistants, chatbots, voice assistants, facial recognition etc.
  • 1204 - Purchase Experience

    Experiences that incentivise purchases or provide benefit to the consumer, where the method of purchase is fun, easy and attractive. Includes purchases facilitated by apps, mobile wallets, AR, QR codes etc.
  • 1205 - Promotions

    Campaigns that use creative e-commerce to boost engagement with a promotional item or service.
  • 1206 - Brand Partnership

    Collaborations between brands that give consumers access to unique product and purchasing experiences. For example an exclusive service, special offer or enhanced access to products.
  • 1207 - Entertainment

    Shopping experiences packaged as entertainment. Includes retail theatre, activations, product demonstrations, gamification etc.
  • 1208 - Livestream

    E-commerce experiences delivered via livestream.
  • 1209 - Cultural Experience

    E-commerce experiences that are aligned with a specific culture or trending topic.
  • 1210 - Use of Data

    Campaigns that use data to tailor e-commerce experiences and unlock access to unique benefits or goods and services. For example personal data, anonymised data and geolocation data.
  • 1211 - Use of Social Networks

    Campaigns that rely on consumers using their social networks and channels to bring the idea to life.
  • 1212 - New Realities & Emerging Media

    E-commerce experiences where AR, VR, MR, AV or emerging media play a key role in experiencing and purchasing a product. For cutting-edge work that's changing how brands interact with consumers.