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Endless World of Air Max

Award: Wood Pencil

Wood Pencil / E-Commerce / Cultural Experience / 2021

The Endless World of Air Max is a sneaker culture and entertainment hub on Google Slides. Matching the constant evolution of the Air Max, the hub was an ever-evolving platform, hosting events such as livestreamed art sessions, trivia, Air Max fantasy bracket, hidden prizes, and more. All while updating sneaker enthusiasts on Foot Locker's available product and linking directly to ecommerce. Throughout, a team of illustrators, typographers and graphic designers constantly changed the visuals within the experience in real time to keep it exciting - even for returning visitors.

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