Supporting Independents
Award: Wood Pencil
Wood Pencil / Media / Integrated / 2021
Award: Shortlist
Shortlist / E-Commerce / Brand Partnership
Shopify is all about supporting independent businesses. Since 2004, it’s helped over 1,000,000 people start and run their own companies. So when it came time to launch the brand’s first campaign, Shopify couldn’t just talk about itself. Supporting Independents is a platform that turned every single one of Shopify’s ads into a demonstration of support – with everything in the ads from a different business on the Shopify platform.
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