Sickwear by Mucinex
Award: Wood Pencil
Wood Pencil / E-Commerce / Livestream / 2021
To help Mucinex® drive awareness and relevance with a younger audience, Barbarian created an entirely new product leaning into the insight that looking better can help you feel better. Introducing Sickwear™, a category-first capsule collection designed to help you feel better both inside and out. Sickwear™ launched on a first-ever shoppable fashion show on Youtube Live from six different locations around the country, direct from the homes of designers and influencer models. The collection sold out in less than 24 hours and garnered the largest single-day sales in mucinex.com history.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.