Give for Good
Award: Wood Pencil
Wood Pencil / E-Commerce / Customer Journey / 2021
Give for good is an action initiated by Lacoste to transform delivery slips into gestures of solidarity for people in need, by giving a second life to clothes in good condition. Between December 14 and 20, all parcels sent after an order made on Lacoste.com included a delivery slip for Apprentis d’Auteuil, a French association Lacoste has been supporting for over 10 years. This voucher allowed clients to send one or more items of clothing to the association, from any brand, and free of charge.
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