Entertainment Jury

Subcategories

You can enter your work in the following subcategories.

• 5001 - Integrated

  Fully integrated campaigns consisting of branded and brand-funded entertainment successfully executed across multiple platforms e.g. online, press, TV and radio.

• 5002 - Scripted Short Form

  Scripted branded and brand-funded entertainment under 3 minutes long. Includes viral films, game-inspired films, interactive films etc.

• 5003 - Scripted Long Form

  Scripted branded and brand-funded entertainment over 3 minutes long. Includes viral films, game-inspired films, interactive films etc.

• 5004 - Non-Scripted Short Form

  Non-scripted branded and brand-funded entertainment under 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards, documentaries etc.

• 5005 - Non-Scripted Long Form

  Non-scripted branded and brand-funded entertainment over 3 minutes long. Includes reality/docu-reality shows, variety contests, gameshows, awards, documentaries etc.

• 5006 - Experiential

  Branded and brand-funded entertainment that is experiential and immersive. Includes live and virtual shows, events, concerts, festivals, multi-sensory experiences, 4D films, use of new realitites (VR, AR, MR, AV) and AI.

• 5007 - Audio

  Audio and musical content that integrates the brand into the script or composition. Includes live broadcasts and podcasts.

• 5008 - Apps

  Branded and brand-funded entertainment designed for mobile applications. Includes apps, integration of new app features and content designed to work with an app's algorithm or functionality.

• 5009 - User Participation

  Branded or brand-funded entertainment that invites customer or user submissions, or interacts with users in a secondary way e.g. via second screen.

• 5010 - Use of Micro-Talent & Influencers

  Entertainment that uses micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

• 5011 - Use of Talent & Influencers

  Entertainment that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

• 5012 - Low Budget

  For work considered low budget based on industry standards. You will need to state your budget and justify your reasons for entering here. Includes pro bono work for charities.