Dance 10.000
Award: Shortlist
Shortlist / Sound Design & Use of Music / Adapted Music / 2021
Award: Shortlist
Shortlist / Entertainment / Scripted Long Form
The NPO Generation Pep was founded to get young people more physically active. Research shows that very few children and teenagers get the daily exercise they need to live a long and healthy life. Generation Pep works on many different levels to get physical activity on the agenda. This campaign addressed young people directly, highlighting the importance of moving their feet and inspiring them to do so.