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Brexit Reassurance Campaign

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Tactical Press Adverts / 2021

Award: Shortlist

Shortlist / Press & Outdoor / Press Adverts

Back in 2019 Brexit dragged on didn’t it? It became almost a taboo word, up there with the topics to avoid at a dinner party. So, rather than contributing to the doom and gloom headlines around the UK’s imminent departure from the EU, P&O Ferries produced these ads to defuse the negativity around Brexit and bring a little playful humour and positivity to the conversation. On a commercial level, the ads provided reassurance that P&O Ferries remained committed to its 180-year-long endeavour of connecting the UK and mainland Europe, regardless of the outcome.

  • Brexit Reassurance Campaign

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