Joy is persuasive. Think and think until you find it in a project, then work with it, and it makes a big difference off at the other end. Create it, and people open up, listen, reconsider.
In 2001, Jim co-founded Hat-trick Design, consistently one of the top three most awarded design agencies in the UK (and number one in 2011). He left in 2014 to set up Studio Sutherl&.
He has rebranded the Natural History Museum, Wimbledon Lawn Tennis, Land Securities, Williams F1, Twickenham Stadium, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and University of Westminster. He has designed over 50 stamps to date for Royal Mail. He led the design rosters for Land Securities and British Heart Foundation.
He has won around 150 professional awards. These include 77 projects in D&AD (the foremost design and advertising competition on the world) book, with eight nominations and two yellow pencils; and 35 nominations in the Design Week Awards – twice Best in Show. He has judged D&AD eight times (once as foreman), as well as the Design Week (foreman), Loeries, Kinsale, Roses, ADNC and Fresh award schemes.
He has spoken at the Design Indaba in South Africa, the London Design Festival at the V&A, the Cheltenham Design Festival and Clerkenwell Design Week. He is a visiting Professor in Design at Norwich University of the Arts, and has given lectures at many UK universities. He recently ran a design workshop for the Sorrell Foundation. He was on the D&AD Executive board from 2009 to 2012 and a governor at Norwich School of Art between 2010 and 2014.
He has published several books, including a children's book Hide&Eek!, which won a yellow pencil at D&AD in 2014. He is currently working on publishing projects in Spain, Switzerland and Brazil, and a book about Joy in Design.